Abercrombie & Fitch (A&F) (NYSE: ANF) is an American fashion retailer, headed by chairman and CEO Michael S. Jeffries. The A&F brand focuses on casualwear for a target consumer age of 18 through 22. With over 300 locations in the United States, the brand has embarked on international expansion throughout various world markets.[7] Its youthful, racy image has become synonymous with the American youth and has been a mark of multiple parody and controversy. A&F currently operates four other brands: abercrombie, Hollister Co., Gilly Hicks, and RUEHL No.925 (shuttered by end of January 2010)[8] collectively ranging between the ages of 7 through 35.
Founded in 1892 by David T. Abercrombie, A&F had been an outfitter of sporting and excursion goods. It struggled financially from the late 1960s until it was purchased by The Limited in 1988 and repositioned, under the management of Mike Jeffries, as the aspirational "Casual Luxury" lifestyle brand in present form.[9]
Prominent figures who patronized the company in its excursion goods days include Teddy Roosevelt,[10] Amelia Earhart,[10][11] Greta Garbo,[10] Katharine Hepburn,[10] Clark Gable,[10] John Steinbeck,[12][13] John F. Kennedy,[13] Ernest Shackleton,[14] and Dwight Eisenhower.[13]
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